Projects
I'm a generalist product designer who measures success in conversion rates and business impact. From national infrastructure platforms to scientific research tools, I focus on turning user friction into measurable growth.
About me
Hi, I'm Sorin. I'm a product designer, and I think design is at its best when it's both beautiful and measurable.
I've spent 5+ years working on products that sit at the intersection of complexity and clarity, taking messy problems and making them make sense. I care deeply about craft, but I also want to know if what I made actually worked.
Get in touch
About me
Hi, I'm Sorin. I'm a product designer, and I think design is at its best when it's both beautiful and measurable.
I've spent 5+ years working on products that sit at the intersection of complexity and clarity, taking messy problems and making them make sense. I care deeply about craft, but I also want to know if what I made actually worked.