Hi, I'm Sorin. I'm a product designer, and I think design is at its best when it's both beautiful and measurable. I've spent more than five years working on products that sit at the intersection of complexity and clarity, taking messy problems and making them make sense. I care deeply about craft, but I also want to know if what I made actually worked.

I've built end-to-end digital products in healthcare, scientific research, and logistics, designing scalable systems, flows, and patterns that help teams ship faster. Some of my recent work includes a Webby Award-winning art platform, a medical cannabis product that reached €1.5M in revenue, and a specimen tracking system for KAUST managing 20,000+ corals.