Back when I was five years old, my dad brought home a Windows PC.
I can't recall the exact details, but I remember being completely captivated by this new virtual world. As soon as the computer turned on, I started changing themes, adjusting settings, and finding new software. My primary goal was to make that computer a little bit better, at least that’s what I thought at the time. In reality, my adjustments often led to errors, hard drives failing, and the OS crashing under the weight of my modifications. Every week, we would have to call someone to come over and fix it, but pretty quickly I learned how to fix it myself.
I didn't realize it at the time, but after a couple months I was already solving problems with that first PC. Growing up in early 2000s Romania, things like popular recipe books or music CDs weren't exactly accessible. So when my mom wanted new recipes to cook from, I tracked down cooking websites for her. When my dad wanted to listen to his favorite American bands, I figured out how to rip CDs for his player. Small things, but it felt good making them happy.
That instinct never really went away. 20-something years later, I'm still doing the same thing. I'm fixing problems and helping people through technology. I developed this mindset that design is at its best when it's both beautiful and impactful. I've spent more than five years working on products that sit at the intersection of complexity and clarity, taking messy problems and making them make sense.

I care deeply about craft, but I also want to know if what I made actually worked. That combination has taken me across healthcare, e-commerce, scientific research, and logistics, building end-to-end digital products where the systems, flows, and patterns I design help people move forward. Some of my recent work includes a specimen tracking system for KAUST managing 20,000+ corals, a Webby Award-winning art platform, and a medical cannabis product that reached €5.4M+ in revenue.

Accomplishments
2023 Webby Award Winner for Kaleido
2024 Webby Award Honoree for Kaleido's Art Universe
Built a platform for KAUST that helps bring coral reefs back to life
Took Weed.de from early stage to €5.4M+ revenue
Things I love
Playing with color, typography, spacing, and layout until the UI feels premium
Building design systems that make teams faster
Exploring AI as a design multiplier
Staying active and getting outside
Winter on the slopes, summer on the water