Overview
Kaleido is an augmented reality marketplace that gives visual art a real home on the internet. The platform connects artists directly with collectors through an experience built around how people actually engage with art: seeing it in context, learning its story, and feeling confident enough to buy it. I designed the end-to-end product experience across mobile and web, from artist profiles and artwork discovery to AR viewing and e-commerce. The app won a Webby Award in 2023 (Art, Culture & Events) and was an Honoree in 2024 for Art Universe, its Apple Vision Pro experience.
Client
Amplified Software
What I did
Product Design
Timeline
2022 - 2024
An AR-powered home for the arts
Most online art platforms treat artwork like any other product listing: a flat image, a title, dimensions, a price. But buying art isn't like buying shoes. People need to feel something. They need to understand the artist's intent, see how a piece would look in their space, and trust that what they're buying is authentic. Kaleido's marketplace was designed to feel like walking through a gallery, not scrolling through a storefront. The interface stays minimal so the art can breathe, while giving collectors intuitive paths to discover artists across 150 countries.
Experiencing art in your space
With the Vision Pro experience, collectors can browse artists and artworks in a spatial environment, then place pieces virtually on their own walls to see how they fit before committing to a purchase. This closes the biggest gap in buying art online: not knowing how it will actually look and feel in your home. The interaction is simple by design. Point, place, resize, step back and look. No menus to navigate or settings to configure. The technology disappears and the decision becomes about the art itself.
The full story behind every artwork
Art collectors don't just buy a piece, they buy the story behind it. The desktop showcase screen was designed as a single, fluid scroll that gradually reveals everything a collector needs. It opens with the artwork front and center, then flows into detailed specs, additional shots from different angles, and a process timeline where the artist documents how the work was made, from first sketch to final piece. The scroll ends with a clear call to action to purchase. Every transition is smooth and intentional, giving the experience the pacing of a curator walking you through a private showing.
